League of Legends (Worlds 2024)

Advertising/Partnership Design Exploration Project

Problem: With Worlds 2024 officially underway, I wanted to introduce the partnerships Riot Games has brought in for this year. While many sponsors are recurring, such as Mercedez Benz, which is introducing an all-new AWS tracking system, Opera GX introduces exploratory areas for me to study and envision.

Explanation: This project is an exploration study for Riot Games' Worlds 2024 Championship. These concepts explore a few brands involved in the tournament, notably Amazon Web Services (AWS), Mercedez Benz, and Opera GX, following appropriate brand guidelines, advertising design regulations, and compelling marketing copy.

Designed in Figma and Adobe Photoshop.

5

6,900,000+

6

Unique Advertisements

Potential Reach
(If Ads Aired)

Total Brands Incorporated

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