Milka (#BeMoo Campaign)

Visual Advertising/Marketing Campaign Strategy Project

Problem: Assigned as part of my MKT 422 class (Advertising and Promotional Management) I was tasked with producing a Creative Brief for a Mondelez International brand. Since I my family is from Europe, I decided to explore creative concepts for the Milka chocolate brand.

Explanation: This project explores a fictional #BeMoo marketing campaign, focusing on exploring the qualities that make us unique while communicating Milka as a brand to share a moment with, whether it’s by yourself or with friends and family. Contained below are samples for social media advertising (X, Instagram), out-of-home advertising (billboards, bus shelters, etc.), and direct marketing (email campaigns).

You can find my full 5-page creative brief here.

Designed in Figma and Adobe Photoshop.